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E-Commerce Marketing Lead (SEA & SEO Expert)

  • On-site
    • Rotterdam, Zuid-Holland, Netherlands
  • €52,500 - €72,000 per year
  • Marketing

Job description

Reloadnow.com is one of the leading companies in the sales of digital goods like prepaid and giftcards to consumers.

We love to give consumers an easy journey in buying digital products on their phone, tablet or PC. Our diverse product portfolio includes music gift cards, game keys as well as topups and miscellaneous gift cards. Today Reloadnow is selling over 40M of topups, giftcards and gamecards on a yearly basis.


Reloadnow started in 2003, then named Alphacomm Digital Commerce, and now operates in multiple countries. Our global brand is Reloadnow.com, but we also run local shops like opwaarderen.nl, aufladen.de, herladen.be and usaprepaid.com.

Our head-office is in Rotterdam, The Netherlands, but we also have staff in other countries to do customer support, analysis or do development.


Your challenge

We’re looking for an experienced  E-Commerce Marketing Lead with strong skills in SEA and SEO. You will create sustainable growth strategies, reducing dependency on paid traffic. In addition, you’ll have responsibility for configuring and optimizing marketing tools to drive customer acquisition, retention, and overall sales funnel performance. Your practical experience in broader marketing campaigns, including multi-channel strategy and execution, will be critical for success.


You will be doing

  • Develop SEA and SEO strategies to grow both paid and organic traffic while reducing reliance on paid sources.
  • Manage the SEA agency, ensuring alignment with company goals and maximizing campaign performance.
  • Execute technical marketing tasks, including configuring tools for campaign performance tracking (e.g., tracking customer behavior across the sales funnel like Runconverge) and automating email marketing campaigns like Klaviyo for customer retention.
  • Set up and optimize marketing tools to support the entire customer journey, from acquisition to retention, ensuring smooth campaign execution.
  • Analyze and improve key performance metrics, such as CPA, POAS, ROAS and CLTV.
  • Optimize e-commerce operations to improve platform performance and enhance the customer experience.
  • Collaborate on overall marketing campaigns, supporting the team with practical insights across the entire sales funnel, from awareness to conversion and retention.

    • Job requirements

    What you should bring to the table

    • At least 5 years of proven experience in managing and optimizing e-commerce stores and driving revenue growth
    • Experience in developing and managing SEA and SEO strategies
    • Ability to develop long-term marketing strategies that reduce reliance on paid traffic
    • Strong technical proficiency in setting up and optimizing marketing tools, such as customer journey tracking systems and email marketing platforms.
    • In-depth knowledge of marketing metrics: POAS, ROAS, CLTV, CPA, and ability to drive strategic optimizations based on these KPIs.
    • A practical, hands-on approach to marketing, with the ability to contribute across the entire sales funnel.
    • Fluent in English; additional languages (Dutch, French, German) are a plus.

    You will become part of a close-knit and well-functioning international team with an open-minded mentality. We are committed to our goals, and your input and ideas are appreciated.


    Our organization is based on the following core values:

    • Team
    • Agile
    • Ambitious
    • Speak our mind
    • Driven

    What you can expect from us:

    • A good salary depending on experience
    • 25 days of vacation leave
    • Travel allowance or mobility budget
    • Good pension scheme, 50% paid by us
    • Laptop or a good “Bring Your Own Device” arrangement
    • The opportunity to truly contribute, lead and be part of a fast-growing company
    • Direct lines of communication
    • A great place to work with a bunch of fabulous international colleagues


    We are flexible in working from home, but when you come to the office, be sure to have a desk in down town Rotterdam. Metro station Blaak and de ‘Markthal’ are only a few steps away. Our headquarters are in “The Red Apple” one of the most iconic buildings of Rotterdam. Our open, modern workplace will inspire you to do great things, while you enjoy your coffee from our very own barista coffee bar.

    Fancy working in a fast growing organization, always aiming to be ahead of the game? Apply now and let’s meet!


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